Our Approach

We research, analyze, and execute targeted strategies to launch our clients and their issues into the public debate. We do this by helping clients craft the right message to give them the strongest possible positioning. Reaching key audiences is crucial. Our goal is to generate positive publicity through the media impacting decision-makers and targeted digital campaigns. Through focused outreach, we have continued success securing top media coverage. Our personalized multifaceted approach gets attention, establishes a brand’s identity and creates touchpoints with the end consumer. We have decades of experience engaging with media and securing placements in local, regional, and top-tier national outlets.

We practice an integrated marketing approach that includes public relations, content development, social amplification, and support clients by developing and implementing strategic planning services, public relations communications, and reputation management. We help clients remain relevant in an ever-changing marketplace while maintaining a recognizable brand.

Industries

We are a branding and digital marketing agency specializing in real estate, hospitality, education, restaurants, law, finance, entertainment, healthcare, hospitals, nursing homes, assisted living facilities, corporate, mompreneurs, and luxury goods.

About The Founder

Jackie Schatell has been in Public Relations since 1990. She is a skilled strategist and PR professional. Her many years of experience in PR and communications have afforded her the opportunity to hone her skills in many industries including education, restaurants, law, finance, entertainment, healthcare, hospitals, nursing homes, assisted living facilities, corporate, luxury, mompreneurs, and so much more. In addition, as the former owner of three daily, online, hyperlocal newspapers, she is a skilled writer and editor. She now writes bylined articles and columns for many magazines and newspapers.